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What really drives property sales
Everything you need to know about sales, marketing and clients in the resort real estate market.
Lead or qualified buyer: who are you really paying for
The form is filled in, the phone number is real — and it can still be noise. We break down how confirmed intent differs from an inquiry, and why it shifts a project's economics far more than the cost per click.
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Who buys seaside property: three types of buyer
Investors, second homes and relocation — what matters to each.
Video content and live formats: what works right now
Short inquiry forms and fast follow-up beat a bigger budget.
Buyer scoring: the checklist before handing off to sales
Budget, timeline and motivation — what to confirm upfront.
The investment pitch: yield instead of square metres
Why the buyer asks about rental returns before the floor plan.
Anti-fraud in real estate: how bots eat your budget
The signs of inflated traffic in your reports — and what to do about them.
Replacing low-quality leads: how an honest guarantee works
What counts as an off-target inquiry, and how the terms are set.
Once a month — straight to the point
Only what actually moves resort real estate sales.